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The Retail Strategy Behind Free Gifts
Free gifts are a wonderful way to attract customers and reward the ones that you already have. Often, free gifts will not only help customers feel good about purchasing your products, but they will also inspire customers to purchase more products. Part of the success behind offering customers free gifts is that if your service or product is truly a good investment, then after you give a free gift, your customers will understand and appreciate its value. Here are some strategies to follow when offering your customers free gifts:
Does the Customer Need the Gift?
It is best to offer free gifts that customers can actually use. For example, if a customer gets a pencil, he may use it, but he will most likely give it away or throw it away. However, if a customer gets a mug, then he will likely use it for his daily coffee. Offering truly worthwhile gifts is a good way to show your customers that you are thoughtful and are interested in not just giving them takeaways, but that you would like to enrich their lives and are willing to invest in them.
Does the Gift Relate to Your Business?
When giving free gifts, it is a good idea to invest in products that will relate to your business for example, if you sell boats, then you may want to give away floating keychains that your buyers can use. The keychain will not only help your customers to keep their keys from getting lost if they fall out of your boat, but it will also be a reminder of where they purchased the boat. If you change car oil, then a good free gift might be a bottle of oil or something that your customers can practically use.
Is it Cost-Effective?
If the gift is cost-effective, then it is good free gift. Though it may be tempting, it is a good idea to make sure that your gifts do not break the bank. Keep gifts within a relatively good proportion to the business that you expect to get from the gift. Keeping gifts cost-effective is the best and only way to ensure that you do not spend more money on gift giving than you make on the sale.
Free gifts are an ideal way to attract customers and to reward current customers. When you give free gifts, make sure that they somehow relate to your business, are cost effective and useful. It is also a good idea to brand the free gifts with your company name and contact information. Free gifts have been a popular sales tool for a variety of services and businesses for a good reason - they tend to work and to make customers feel pampered. Do some investigation into the types of gifts that are available in your industry before you make any huge purchase. Remember to keep the costs as low as possible, but the quality of the gift high.