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A New Age for DVD Rentals
DVD renting is probably not all that new, but it may be worth it to go over the types of renting you can sign up for because there are so comfortable types that it's just too good to be true. Let's see what most people demand and what companies offer.
The number one thing people look for in a rental company is variety and up-to-dateness. If I want to see a movie made in 1978 I want my rental to have it. If I want to see the newest release I want to just pick up the phone, ask if they have it and hear yes.
Most people also like to see flexible service. If you say in advance that you need a movie for 3 days, they can accommodate that. If you ask them 10 minutes before you take it back if you can have it for another day, they should say yes, unless someone has signed up for it earlier.
I have also come across a few rentals that take the movie to your doorstep. This is relatively rare, at least with the conventional renting system. It is usually a service in smaller towns, or local small rentals.
New Age of Renting
The new age of renting really cuts out the middle man. The service is like a pizza delivery service. You order the films on the net, and you get them the next day. You pay a fixed fee each month, but for that fee you can take as many films as you like, for as long as you want. They usually limit the amount you can take at once, but you can keep them as long as you want. The most comfortable thing about it is, that the courier take the film to you, but he also takes the old films back when he brings the new ones. Marvelous.
The upside of this is that you can choose from a huge variety as these are mega-stores, not your local rental on the corner. You have great flexibility, good service to your doorstep and the comfort of being able to browse hours and hours through the internet. The downside for some people is that they liked the feeling of renting a video. I also like to go in, have a chat about how good or bad a film is and then deciding. You can all do that on the internet now, but I still prefer a more personal touch.
The Even Newer Age
It won't be long till you will be able to download a film and have a fixed amount of times you can view it. Disney has recently tried this method through itunes video store and has gotten quite a profit from it, so I expect to see this in the future. This way allows you to combine buying and renting at once. You can download it and see it once for $3 and if you want you can then buy it for the normal price, perhaps less the renting fee. Who knows what the future will bring?