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Pay Per Click Advertising
What You Should Know About Pay-Per-Click Advertising Before Your Begin
Pay-per-click advertising is a popular means of bringing in additional traffic (and revenue) to a particular Web site. Advertisers create pay per click advertisements that are geared for a specific audience they are trying to reach. Those ads are placed accordingly on strategic Web sites and search engines. In short, pay per click advertising is advertising that the advertiser pays for only if an online browser actually clicks on a link to the advertiser’s Web site.
A Web site advertiser can quickly and easily start pay per click advertising programs through search engines such as Google’s “AdSense” to start tailoring advertisements to his or her target viewers. Programs such as AdSense make use of Google’s search function in order to learn more about the topics and keywords that web browsers are searching for. The software will then recommend appropriate keywords for a given business or service.
Pay per click advertisers often use the report generated for them from campaigns such as AdSense to sponsor searches. By sponsoring a search, an advertising engages the full capacity of the pay per click advertising campaign by paying for users to click to them online. Each time a viewer clicks on one of these additional sites, a small amount of money is deposited into the account of the site owner.
Visitors and Google searchers will view the advertiser’s Web site based on the keywords that the advertiser chooses to associate with his Web site. For example, if a browser searches the term “software” and you have begun a par per click advertising campaign that focuses on the key word “software”, a browser is likely to click on your link. You will then pay for that click.
When advertisers wish to quickly increase the traffic to a Web site, they will likely engage in an aggressive pay per click advertising campaign by using search engine sponsorships as well as banner and other graphic ads. “Worms” are often inserted into the side banners that will track the movements of viewers and send unwanted emails or pop-ups based on what has been viewed. It is important that site owners be aware of which companies are more likely to place a tracking program inside of their links and that viewers be sure to only click on ads from sites they can trust.
Known What You’re Getting Into
For advertisers, pay-per-click advertising allows them to specify on which sites they want to place their content. Companies offering the service, such as Newsday.com, often promise advertisers as many as thousands of new customers and site traffic in a short amount of time. However advertisers must bid to be placed on the prime spots on some Web sites. When it comes to bidding, advertisers have a number of options including being able to set the maximum amount of money they are willing to pay per click, being able to choose targets based on geography, monitoring the performance of their ads and paying only for the number of clicks their ad receives.